ASPIRE PUBLICIST
“Without Promotion, something terrible happens ….Nothing!!!” ~ PT Barnum
I decided to make our Publicist Services available to artists other than those on my Management roster, at the suggestion of one of my contacts who has over 30 years experience in the music industry (at the highest level, including many years as promotion director of a major record company working with some of music’s “royalty” so he knows what he’s talking about!!) who recognised that we at Aspire are offering a very specialist service which is very contemporary, as it focuses on online and internet media, including radio, press and social networking.
We have already achieved successful exposure and opportunities for artists whom we represent, including extensive radio airplay (which of course being online is accessible worldwide), on national (including BBC), international, regional and community radio, plus hospital and student campus radio.
Recently our promotion resulted in one of our bands having a 2 hour show dedicated entirely to their music, with every track from their current and forthcoming album being played, on an international radio station. Other artists have been the featured artist/album on shows, and all are receiving regular scheduling on playlists.
Many of our artists have achieved recognition in the form of radio station chart success, including several songs being voted to number one by the listeners, including tracks entering the chart at number one!
One of my radio station contacts teased me recently saying I should have a slogan “Publicist from Hell, if I can’t get you played, no-one can”!!! Not sure about the “from Hell” bit, but I am certainly always determined to achieve as much airplay and exposure as possible for my artists!
Artists have also been invited to participate in radio interviews, and other recognition we’ve accomplished for our artists includes magazine features and interviews, gigs, reviews etc
We believe that by specialising in online media, and artist and social networking sites, we are filling a niche which is the way forward for gaining maximum global and immediate exposure for artists.
We offer the options of a constant promotion package, individual campaigns, or a combination of the two, and can provide bespoke campaigns to accompany the launch of new CD Releases, Tours etc.
If required we can also offer maintenance and management of Artist Profiles on sites aimed at increasing the artist’s visibility and accessibility to the media, record companies, and fans, eg Airplay Direct, IM Radio and also social networking sites such as Myspace and Facebook. We can also assist with the administration of Street Teams and Fan Clubs.
Every campaign is personally project managed by myself, and we ensure that we pitch you and your music to appropriate media, including genre specific press and radio.
Our goal is to generate a productive *buzz* about the artists and their music - to the media, music industry and music lovers, with regular, positive feedback and coverage, and elevate the artist’s profile to the next level.
By hiring our on-going services, the artist can dedicate their time to their music, with the knowledge that we are increasing awareness of them at the same time. We have established contacts in various aspects of the media and music industry and will endeavour to get the people who make the decisions, to listen to your music.
If you read almost any editorial or advertising by publicists and you will notice a common disclaimer, that no publicist can guarantee airplay, interviews, reviews, features, contracts, gigs, coverage etc, however I can truthfully claim that all the artists I have worked with have achieved a much higher level of exposure than before, and as an example, all have received airplay on a number of radio stations as a direct result of my promotion campaigns.
You may be thinking “This has got to be really expensive!!” Well I think you’ll be pleasantly surprised how affordable it can be. Just send an email to mel@aspiremusicmanagement.co.uk with your email address and we will send you examples of our rates.
If you have a budget allocated to promotion, please let me know what your budget is (but hey, don’t be embarrassed, even a small budget, if used carefully and efficiently, can be productive), what your direction and priorities are (for example is your aim to get radio airplay, generate interest in forthcoming gigs, etc), any other campaigns you have in progress (no point in wasting resources duplicating something a band member or supportive fan may already be doing to get your music out there) … and then I can create a campaign to use your budget in the most appropriate and beneficial way. We try to be flexible to suit the artist’s needs and budget.
Obviously the more you are able to invest in a publicist’s services, the more exposure we can create, and the faster the “buzz” about you will happen.
A couple of facts about radio : Ø Official figures show that radio is listened to by 89% of the UK population each week (that’s over 45.5million over 15’s) for an average of 22.3 hours per week per person
Ø According to the CIA World Factbook, there are about 44,000 Radio station worldwide (increasing all the time)
We aim to get your music played to as many as possible of them!!
SUMMARY:
* We also offer our Publicist Service to artists who are not on our roster. * This is a specialist Internet Publicist Service as we believe the internet is the way forward for gaining maximum global and immediate exposure.
* A number of artists and record labels have successfully used our service, for both constant media and social network exposure and for intense campaigns to promote special events eg to launch CD Releases, tours etc.
* We can ensure your Press Kit is designed to be effective and contain appropriate content, and is kept updated.
* We can also assist with the administration of street teams and fan clubs, myspace and facebook
* Artists who have used our publicist services have gained successful exposure and opportunities, and media success
* Every campaign is personally project managed by Melanie and we never use automated software - all contact, is carefully selected to be relevant to the artist's genre, as our aim is to generate a productive *buzz* about the artists and their music - to both the media and fans.
If you would like more information please send a message via myspace or by email to mel@aspiremusicmanagement.co.uk.
If you are on myspace why not add us as a friend www.myspace.com/aspiremanagement